Combining forces from community activation, hospitality and property development

By combining forces from branding, the media, community activation, and hospitality operations with a strong footprint in real estate development and project design and management, we are able to offer maximum flexibility, planning security and long-lasting value to our property owners and investors.

Martin Egner, our CEO and the creator of the Porter Hotels brand, has hospitality coursing through his veins. Having worked with global hospitality corporations and individual hotel brands, he went on to help define and expand the unique property collection that is Design Hotels. Partnering with  industry veterans and experts whilst recruiting a team specialized in a diverse range of skillsets across hospitality, gastronomy, property development, design, and investment, Porter Hotels imagines an inspiring new blueprint for the modern traveller and a promising return for our partners.

Outperforming market segment

We position as a vertical brand focusing on the "New Premium" market segment, which is driven by emotions and experience rather than traditional star categories or classifications. By recognising a new proposition of luxury that covers bespoke concepts with a design focus and an engaging curatorial approach, we achieve upscale market prices. Concurrently, our design and operational concept allows for a significant economy of space, flexibility in our staff planning, as well as lean processes, resulting in superior margins in comparison to more traditional hotel brands.

With this proposition, Porter Hotels drives new business opportunities and opens up untouched segments for property owners, real estate developers and investors. All this executed by one experienced, trusted partner with proven access to growing target groups and communities.

Bespoke market positioning and tailor-made concepts

While all of our hotels follow the family DNA of the Porter Hotels brand, we focus on the unique and distinctive character of each property across all relevant fields of market positioning for each individual hotel by applying a consistent and considered process :

_ Story and concept development

_ Architecture and design

_ Local collaborators and community activation

_ Hotel branding and visual personality

A reliable partner for bespoke developments

Our focus on community activation and programming interconnects with the fields of hospitality, living, working and entertainment and propels the development of up and coming urban neighborhoods. It also enables us to activate, re-activate and position spaces and properties in various sizes and use types, driving long-term superior returns for our real estate owners and partners.

_ New construction and existing commercial buildings (min. 2,000sqm GFA)

_ Single-use as well as multi-use properties

_ European and global main cities; focus on gateway destinations

_ City centre or within a 5km radius (1B-2B locations), access to public transportation

_ No parking spaces required

_ Long-term lease contracts (20+ years) or freehold purchase

_ Market-based lease guarantee